BII AT DXPO 2025 – REDEFINING SHOPPING EXPERICES WITH TRYONIC AI
In today’s fast-changing retail world, customer experience is just as important as product quality. This August 2025, BII proudly joined DXPO 2025, presenting its innovative Tryonic AI solution. At DXPO 2025, Tryonic AI showcased how AI in fashion retail can transform shopping. Gesture-based interactions and virtual try-on, powered by Generative AI and Large Vision Models, allow customers to see how clothes fit. As a result, they can experience fitting without entering a fitting room.
This technology makes shopping more engaging, reduces return rates, and builds trust. In fact, BII’s participation demonstrated that AI in fashion retail is not just an idea. Moreover, it is changing the way customers and brands interact.
A Highlight at DXPO 2025
On August 21st–22nd, DXPO 2025 for Ecommerce & Retail gathered leading brands, technology providers, and retail experts from around the world. The exhibition, therefore, became a place where new ideas met real business needs. Furthermore, BII was proud to be part of this transformation.
Our booth quickly attracted attention. Visitors were excited to try Tryonic AI, where they could use simple hand gestures to browse products and select items. In addition, they could instantly see how the clothes looked on them with virtual try-on. Many were amazed at how real the fitting felt, as if they were in an actual fitting room.
This was more than just a tech demo. In addition, the reactions showed that AI in fashion retail is not a future dream, but a real solution that can change how people shop. Moreover, Tryonic AI was built with Generative AI and Large Vision Models to help apparel and e-commerce businesses connect better with their customers. It offers natural gesture-based selection, realistic virtual try-on, and an engaging shopping experience.
The result is clear: shoppers feel more confident, return rates go down, and satisfaction goes up. Retailers benefit from stronger sales and happier customers.
Being part of DXPO 2025 was also about learning from the industry. Moreover, many discussions at the event focused on big challenges such as high return costs, lack of personalization, and the pressure to adapt quickly. By introducing Tryonic AI, BII showed that immersive digital shopping is no longer a luxury—it is becoming a key step for retailers worldwide.
As technology grows, more companies will adopt AI to stay competitive. The success of Tryonic AI at DXPO 2025 proves that innovations like this are both practical and powerful. In addition, it is setting the stage for the future of shopping.
DXPO 2025—The Future of Shopping is Here
As we reflect on our participation at DXPO 2025, one message stands out clearly: the retail industry is ready for change. Customers want shopping experiences that are smart, easy, and engaging. Retailers want tools that reduce risks, cut costs, and build loyalty.
With Tryonic AI, BII is proud to offer a solution that meets both sides of this equation. By combining immersive interaction with advanced technology, we are helping to redefine the shopping experience and set new standards for what retail can be.
Next Stop: FaW Tokyo, October 1st–3rd, 2025
The journey does not stop at DXPO 2025. After the success of this event, BII is ready to bring Tryonic AI to a bigger global stage. Our next stop is FaW Tokyo, October 1st–3rd, 2025, where fashion leaders and tech innovators from around the world will meet. This event will give us the chance to show how Tryonic AI can work in different markets, meet many customer needs, and help retailers grow their business.
If you are interested in learning how Tryonic AI can enhance your retail business, we invite you to connect with us. Together, we can create shopping experiences that are more personal, immersive, and successful. Learn more about BII’s solutions and future events on our official website: BII